Finding Gems in the Holiday Season

Consumerism is all any retail company thinks about when it comes to the holiday season. Most corporations are so focused on persuading us to visit their stores and purchase their product, that they lose sight of what the holidays are all about. Yes I’m referring to those companies with obnoxious store hours as we inch… Read more »

How to Be an Exceptional Service Provider

As our company has grown over the last few years, we have found ourselves engaging not only more service providers, but further more sophisticated ones. As a person who defines their work as “being of service”, it has been interesting for me personally to be on the other side (for a change) of the service… Read more »

Social Warfare

Competition is part of the game when it comes to business. Some businesses become obsessed with keeping tabs on the other team and get caught up trying to outdo each other (think of the fast food industry for example). Others play the game more strategically and wait for just the right moment to set themselves… Read more »

The Abridged Emergency Guide for Non-Writers

Writing—you either love it or lump it. For my personal longevity, I’m banking on people giving up the pen for good, but say you’re in dire straits. All of the world’s copywriters are away on some magical holiday in Majorca and there’s nothing but blank space between you and That Really Important Thing. Ruh-oh. Cool… Read more »

Once Upon A Time To Start Smoking

So there I was. Swiping my Chase debit card at Country Cupboard paying for my 6-pack of O’douls (Original, not Amber). All was going as expected until American Spirits hacked into my peripheral, infiltrated my senses with nothing more than a 3inch x 2.5inch piece of paper; clean, simple and too much for me to… Read more »

What brands can learn from Rocky Balboa

Recently, my friends discovered (with great disbelief) that I had never seen a Rocky movie. Feeling like I was missing out on the iconic film, I devoted an entire week to a Rocky Marathon. Inspired by all six Rocky movies, here are a few things we can learn from the Italian Stallion. DO WHAT YOU DO… Read more »

5 in 10 / Reflecting on Blue Daring’s 10 Years

Last Thursday, we had the pleasure of celebrating Blue Daring’s 10th birthday with 100 of our closest friends. It was a beautiful and humbling night. It was a moment of reflection, not only on the last 10 years, but on all the people in the room that have been part of the journey.  They inspire… Read more »

Video In Focus

Last month Facebook’s photo sharing product Instagram released a new video feature. Users can now upload 15 seconds of video edited with fun filters. The news of Instagram’s video release created quite a bit of buzz as it was encroaching on the territory of Twitter’s video sharing product Vine. Vine, released earlier this year, had… Read more »

Kickstarter Packs A Punch

I spend money on something every day. The particulars on how and/or why this happens are always different. For instance, my auto insurance is automatically withdrawn from my checking account on the first of every month (thanks, State Farm). And when I leave Pizza Hut I pull a dull 1988 quarter from my pocket, pop… Read more »

Bird’s the Word: How Dove Capitalizes on Cause and Conversation

While brainstorming for my last blog, I came across a few interesting articles about Dove and their on-going “Real Beauty” Campaign.\n\nThey came up with a clever guerilla marketing scheme (see full here) to target not their audience, but those who have a direct influence on their audience: the creative world that dictates what kind of… Read more »