We recently published Dare to Be Blue, which celebrates Blue Daring’s first 20 years of business. The 160-page monograph follows our journey from a one-person shop to an established branding and strategy partner to organizations around the world. It’s full of inspiration, insights and plenty of fun images. Learn about why we’re so proud to tell the Blue Daring story.
To wrap up our first year of We’re Doing Good, designers Laura and Chris teamed up to donate to Chicagoland Dog Rescue. This volunteer-based rescue is dedicated to finding fur-ever homes for dogs of any breed, size or age. The money will be used to provide medical care and new equipment for the rescue.
Welcome Maria Elena (Elena), our new Events + Engagement Manager. She brings our partners over ten years of experiential marketing. With a knack for data-informed strategy and holistic thinking, Maria Elena promises to bring our clients’ events to the next level.
On March 31, 2026, we attended Chicago United’s Annual Meeting, where we received their Most Valuable Partner Award for our work evolving the organization’s brand position and messaging. In addition to the award, Melissa delivered a keynote sharing the process.
Wednesday, October 8th, 2025 the Blue Daring team was honored to join its client RTA and partner HNTB to receive the APA Best Practice Award for its work on the RTA Traveler Information Action Plan. Veronica led the user testing and Riley designed the communications that resulted in key rider insights that according to jurors made the plan stand out.
Our fearless leader Melissa recently made an appearance on Telemundo’s ongoing series “Faces of Chicago,” which showcases the success stories of immigrants in Chicago. Watch the full interview to learn more about what inspired Melissa to found Blue Daring, and what keeps her going after more than two decades in the business.
We’ve brought together our knack for experiential branding and design with long-time partner inQUEST Consulting’s expertise developing engaging and transformative panels to offer our customers start-to-finish event experience design services. From theme development and experiential activation to panel speaker coaching, we got you covered. Reach out to learn more.
