Strategically Creative, Creatively Strategic

  • Photo of Melissa Ballate Melissa Ballate President Close
    • To Blue Daring, a Fearless Founder

      Early in her career, Melissa realized that everything that works, in business and life, is a perfect marriage of form and function. It was the inspiration for starting Blue Daring where she serves as our team’s leader and a senior strategist and thought partner to our clients—dedicated to helping them articulate their value and leverage their brands and strengths in meaningful ways. 

    • To Chicago, a Homegrown Leader

      Melissa is passionate about education, business and travel and gives her time to organizations that nurture them. She serves on the board of Loyola University’s Quinlan School of Business and is a member of the prestigious Economic Club of Chicago. She is also a co-owner of two retail concessions at Chicago’s O’Hare Airport. She previously served on the Chicago Police Board.

      She is a lifelong Chicagoan, a mother of two, a huge fan of boxing and an aspiring polyglot. She loves Europe and is on a current quest to learn the cello.

  • Photo of Vanessa Mentor Vanessa Mentor Ideation Lead Close
    • An Eye on Culture

      Vanessa’s knowledge of psychographic and demographic trends, culture and popular attitudes is unrivaled. As Blue Daring’s Ideation Lead, she puts it to work daily to inform strategies and brands, develop unique names and concept creative and culturally-contextual ideas and tactics that engage.

      Her intuition with people doesn’t stop there. As BD’s longest tenured team member and first hire, she also anchors our team culture keeping us—individually and collectively—inspired, connected and growing.

      Vanessa attended Harold Washington College in Chicago.

    • And What's New and Next

      Is there something she doesn’t know? Vanessa’s cultural connection and curiosity make our go-to for everything from the best restaurants and trending cities to the latest social media phenomenon and binge-worthy TV (especially reality TV which she shamelessly loves).

      She spends her spare time exploring new recipes in the kitchen and checking out what’s new on the ever-evolving beverage scene.

  • Photo of Shuky Leung Shuky Leung Creative Lead Close
    • Multi-dimensional Creative Leader

      When it comes to delivering strategic design solutions, Shuky is the best of both worlds. As a multi-dimensional senior creative, she is capable of designing brands, brand systems and communications that— combined with her experiential design expertise—creatively make the most of every possible medium. As a highly proficient manager of people and resources, she helps the creative team deliver on often large and complex branding projects in industries ranging from healthcare and manufacturing to philanthropy and the arts.

      She attended Chicago’s Columbia College and holds a Bachelor’s Degree in Fine Arts.

    • Aerialist with Style

      Shuky’s creative skills go way beyond design. As an aerialist specializing in silks, she enjoys doing acrobatics while suspended in midair (gracefully, of course). She is also our resident fashionista and raises the Blue Daring fashion bar with her bold, colorful and cutting-edge style.

      Shuky savors elevated food experiences and loves exploring downtown Chicago for hidden design gems and adventures.

  • Photo of Veronica Cruz Veronica Cruz Outreach + Execution Close
    • Moving Things Forward

      Veronica’s ability to get things done is a remarkable combination of being able to anticipate needs and genuinely wanting to help others. She applies it daily to help both clients—like Toyota and the Chicago and Illinois Departments of Transportation—and our team meet deadlines and achieve strategic objectives. Prior to joining Blue Daring, Veronica also honed her community outreach and coordination skills as part of the team that helped the Chicago Transit Authority launch Ventra.

      Veronica attended DePaul University where she majored in PR, Advertising and Applied Communications.

    • Organized Even in Oven Mitts

      When she’s not at work, Veronica relaxes (and indulges her sweet tooth) by finding delicious new recipes and baking treats for her family and friends. Seems perfectly fitting, since the qualities it takes to be a good baker—organization and exactitude—are the ones that make her such a great project leader.

  • Photo of Chris Richards Chris Richards Designer Close
    • Thoughtful Design in Every Detail

      Chris believes that great design isn’t just visually stunning, it’s rooted in clear thinking and deep understanding. As a member of the creative team, Chris combines this strategic lens with an impeccable eye for detail to visualize ideas across media—from print to web. Chris has spent a lifetime immersing himself in all things artistic, and moved to Chicago to attend Harrington School of Design.

    • Inspiration in Every Mile

      Chris doesn’t just stretch his creative muscles—he’s also an avid runner, usually clocking between 8 to 16 miles per week. He has completed several charity races in Chicago, and says it’s his favorite way to destress, stay in shape and think of his next creative undertaking.

  • Photo of Genevieve Waller Genevieve Waller Writer + Strategist Close
    • Knowing What Makes a Good Story Great

      Belief in the power of a well-told tale (real or imagined) is the unwavering throughline for all of Genevieve’s work. An accomplished journalist, teaching artist, researcher, writer and communicator with 20+ years’ experience in the U.S. and abroad, she’s an expert collaborator when it comes to helping clients build narratives and share stories through a lens that’s both strategic and creative.

    • Mining the Best and Brightest Details

      Curiosity and, fittingly, a bit of daring have driven Genevieve across state lines and country borders, through cities, over oceans, and up mountains into remarkable adventures. When not cracking open an atlas, she savors Chicago, the city she knows best in the world, laughs a lot with her friends, relishes her family, practices fiction writing, pursues a variety of interests – photography, printmaking, gardening and music among them – and does as much as she can every day to aid the renaissance of wonder.

  • Photo of Chris Capoyianes Chris Capoyianes Coordinator Close
    • Purposefully Focused on Goals

      Chris’ abundant creativity, nuanced digital literacy and thorough project management skills enable him to deftly monitor multiple client projects, address challenges, meet deadlines and advance goals. Before joining Blue Daring as a Strategy + Outreach Coordinator, he was a Project Manager in the signage and branding industry, where he expertly managed relationships among customers, teams and vendors and excelled at efficient, collegial communication.

    • Artist, Athlete, Adventurer

      Chris thrives outside the office by spending time with loved ones and staying active with the same high level of creativity he brings to his work: as a practicing artist who also curates exhibitions with artistic partners, as a long-distance cyclist training for competitive races, as a climber scaling new heights and as an amateur chef. (Neapolitan-style pizza from scratch is a specialty he readily shares, but don’t ask for the dough recipe – it’s a well-kept secret.)

  • Photo of Riley Brady Riley Brady Designer Close
    • Steeped in Design Knowledge and Experience

      Riley creates brand stories that speak powerfully to a variety of audiences and industries. Her conceptual and visually-harmonious work is rooted in her fine arts and art history background. She is passionate about achieving inclusivity and accessibility through design. Previously as a Graphic Designer for the world-renowned School of the Art Institute of Chicago, she honed a bevy of additional skills—including complex production, multimedia project management and motion-based design.

    • A Cultural Omnivore, Collecting Inspiration

      A lifelong library-goer and dedicated CD-borrower, Riley is continuously on the lookout for what to read, watch and listen to next. Her love of learning new things informs her personal art practice, which is rooted in illustration, printmaking and traditional craft. Importantly, she believes learning and art are for everyone, and loves engaging equally with the “high culture” of postmodern fiction and Italian Renaissance art, and the “low culture” of punk music and B-grade horror movies.

  • Photo of Oriana Oppice Oriana Oppice Video Storyteller Close
    • Seeing Your Story to Life

      From corporate strategy to community movements, Oriana uses film to tell stories. As an award-winning director, producer, screenwriter, and performer, she applies a seasoned cinematic eye and proven filmmaking techniques to create authentic videos for everything from sparking movements to launching new products. A diverse background that includes journalism, government and marketing, further inform her work grounding her creativity in organizational and strategic context.

      Oriana has a Master’s in International Law from the University of Chicago and a Bachelor’s in International Affairs from McGill University, and studied journalism and writing at UCLA.

    • Bringing Her Stories to the Big Screen

      When she’s not bringing vision to screen at Blue Daring, Oriana stays active on the independent film scene as a filmmaker and guest speaker. After years in LA and New York, she is a mainstay of Chicago’s creative scene and the Director of Programming and Communications for Women in Film Chicago.

      Off set, you’ll find her in the vegetable garden, with her children or planning her next trip abroad.

  • Photo of David Palia David Palia Public Involvement Close
    • Focused on Commute Times

      David joined us after working for over 30 years at the Illinois Department of Transportation. As our Public Involvement Lead, he is responsible for coordinating local agencies, engineers and our creative team to manage public outreach efforts, facilitate community meetings and deliver unique but direct communications around projects affecting the public.

    • Kicking It on Island Time

      After a full day (and full career) concentrating on big city transportation, it’s no surprise that David turns to some of the most laid back hobbies and places to help him unwind: golf, fishing, hunting, reading (namely history books and political autobiographies) and traveling. A couple of his favorite destinations are Key West and the Bahamas, two places where no one’s in a hurry.