Future Updates, What’s Next with Social Media

Albeit trite, I can’t help but say my how fast the year went by! As evidenced by the campaigns featured in my last blog and more recently Mark Zuckerberg, Facebook’s CEO being named TIME Magazine’s Person of the Year, 2010 was a great year for social media. With the new year just around the corner… Read more »

Comedy Central Rebrands

Last  week, Comedy Central announced that they would be launching a new logo in January 2011. Launched in 1989 by Time Warner, Comedy Central was the first cable channel dedicated wholly to comedy-based  programming. It’s popularity and presence has grown from small time cable channel to being one of the most recognized cable stations on… Read more »

A Social Spin

One of the greatest things about social media is how consistently small efforts can yield big rewards. I can not stress enough how infusing social media into your current efforts pays off.  If you still aren’t convinced that social media is a force to be reckoned with, here are a few examples of the large… Read more »

Dear Bravo

I have always been a fan of your channel. Particularly because you produce shows that are based on people doing what they are passionate about in a creative and interesting way. This includes shows that are focused on culinary arts (Top Chef, Top Chef Masters, Chef Academy), fashion design (Project Runway, Launch My Line), styling… Read more »

Stay Connected

At my house we use AT&T as our internet provider.  Lately I have been having countless issues with our connection.  I have called them to try and get it fixed but it still remains unresolved.  As most people do these days I took my frustrations and made them public on Twitter.  A simple “I hate… Read more »

How do I say this gingerly?

Not far from our office at the Milwaukee/Halsted intersection there use to be this billboard for Skyy Infusion All Natural Ginger vodka. The ad shows a glamorous redhead woman lying in sheets of satin (nudity implied) with a tag line that says “Go Natural”. Being in the strategy and communications field naturally I have a… Read more »

5 Tips for Pitching Creative

As a creative professional, the hardest task is not the actual work but pitching creative to a client. A good pitch wins the client over with not only smart design, but most importantly a good case for why it works. A great example of a well-executed pitch is on the show Mad Men, the lead… Read more »

Lights, Camera, Marketing

Video may have killed the radio star in the 80’s but these days its how stars are born. Take Justin Bieber for example. He was just a regular pre teen who liked to sing and post his videos on Youtube. Music execs discovered his vids and he signed under a major music label. In what… Read more »


For the past month or so it seems like almost everyone I know was either pre-ordering or standing in line for the new Iphone4. The new phone claims to be a vast improvement from the old one. New features include a better battery life, thinner phone, not 1 but 2 cameras, and the ability to… Read more »