Last year I did a round up of 2010 Predictions of Design. This year I am going to write about design trends that I have been seeing and recent discoveries that I found worthy to share. \n\n\n1. Fonts for Websites: Probably the #1 complaint of web designers is being forced to use web-safe fonts in… Read more »
The Oscars are upon us once again. So as I did last year, here is a review of the 2011 Oscar nominees’ posters. Movie posters are an excellent marketing tool. They serve as a visual explanation of what the movie is about and can sometimes make or break a viewer’s decision to go and see… Read more »
Branding, as it applies to a business, is just as important as applied to politics. A candidate’s brand creates an immediate impression on people, conveys personality, attitude, and other subtle qualities that sway public opinion. With a logo and brand that were beautiful and cohesive, Obama raised the bar for the branding of political campaigns. … Read more »
Here are the awards for best logos of 2010:\n\n“Look what design can do for you” Award\nArtyarns: A re-designed Artyarns logo came to light from it’s participation in American Express’s Project RE:Brand, where three small businesses were paired with a design firm in order to re-brand their company. Not unlike what we do here at Blue… Read more »
Last week, Comedy Central announced that they would be launching a new logo in January 2011. Launched in 1989 by Time Warner, Comedy Central was the first cable channel dedicated wholly to comedy-based programming. It’s popularity and presence has grown from small time cable channel to being one of the most recognized cable stations on… Read more »
In case you missed it, a few weeks ago the Gap quietly released a new logo. The response to it was anything but quiet, it created quite an uproar on the internet, bloggers and social media outlets were swift in their attacks. After less then a week full of missteps, the Gap returned to their… Read more »
I have always been a fan of your channel. Particularly because you produce shows that are based on people doing what they are passionate about in a creative and interesting way. This includes shows that are focused on culinary arts (Top Chef, Top Chef Masters, Chef Academy), fashion design (Project Runway, Launch My Line), styling… Read more »
As a creative professional, the hardest task is not the actual work but pitching creative to a client. A good pitch wins the client over with not only smart design, but most importantly a good case for why it works. A great example of a well-executed pitch is on the show Mad Men, the lead… Read more »
This past spring Roosevelt University, a university here in Chicago with campuses in the city and one in the suburbs, unveiled a new logo, updated seal and web site. The logo is a unique icon with a folding ribbon like “R” shape in a fresh green color complemented by a bold font. As soon as… Read more »
For every barrel of oil that continues to spill into the ocean in the Gulf, BP’s brand equity continues to exponentially disintegrate. Which is a real shame for a corporate giant that had hired the great creative minds of Landor and Ogilvy to design and launch what is now one of the most ubiquitous brands… Read more »