A Coaching Tip for Gatorade

“By the way, you don’t have to be sweaty and holding a basketball to enjoy a Gatorade. You could just be…a thirsty dude! Gatorade forgets about this demographic!” Mitch Hedberg’s right. You don’t have to “be like Mike” to like Gatorade. But after watching March Madness and the Bulls battle for the 3 seed, I’m… Read more »

Off the Fence, In the Door

Here you are – a savvy salesman, shoulder to shoulder with your competition.\n\nThere’s your target market – undecided atop the white picket fence dividing your lush green grass from the unkempt turf of your competitors.\n\nThe million dollar question – How do you get your potential customers off the fence and in the door of your business?… Read more »

Once Upon A Time To Start Smoking

So there I was. Swiping my Chase debit card at Country Cupboard paying for my 6-pack of O’douls (Original, not Amber). All was going as expected until American Spirits hacked into my peripheral, infiltrated my senses with nothing more than a 3inch x 2.5inch piece of paper; clean, simple and too much for me to… Read more »

Kickstarter Packs A Punch

I spend money on something every day. The particulars on how and/or why this happens are always different. For instance, my auto insurance is automatically withdrawn from my checking account on the first of every month (thanks, State Farm). And when I leave Pizza Hut I pull a dull 1988 quarter from my pocket, pop… Read more »

End of an Era, or New Beginning?

A typical week for me is split between the big city of Chicago and the little town of Woodstock, IL. The contrast is welcomed by me as both offer so much. This week it wasn’t the differences in my locales that held my attention, but the similarities. On Monday I found myself in my Chicago… Read more »

What Makes an Ad Effective?

Whenever I hear a statistic in the news/media I’m immediately skeptical. If 8% of all statistics weren’t made up I wouldn’t be so cynical. But they are, so now I have trust issues. Kraft recently launched a campaign asking people to clear their pallet and try their sandwich supplement Miracle Whip with an open, unbiased… Read more »

Damage Control

Greek philosopher Heraclitus said, “The only thing that is constant is change.” Our business environment changes every day and new challenges are around every corner. Forecasting is great but sometimes the sh!t hits the fan and damage control is your company’s only option. Applebee’s and BP show us the right way and the wrong way… Read more »

Who Am I?

Who are you? Well, who I am may be a better place to start. My name is Brandon Pacyna and I am the most recent addition to the Blue Daring team. I have a background in marketing, event coordination and sales. For those reasons, I’ve been brought on to assist a client in launching a pilot program… Read more »