Art brings a human touch to communications to help people feel something—not just see something. At Blue Daring, we like to say that we’re “strategically creative and creatively strategic.” But what does that tongue-twister really mean? It means our work is at the intersection of strategy and creativity—where logic meets imagination. Where the left and… Read more »
Melissa was a featured speaker at Q Talks: Live!, an energizing event series featuring thought-provoking talks from Quinlan faculty, alumni, and friends. In her talk called “At the Heart of Change,” Melissa discusses how the pressure to evolve and change is as constant for business leaders as the innovation that’s driving it. Reflecting on almost… Read more »
Confession: when no one is around, I talk to myself. Yep. I pace around my house and read the same document to myself repeatedly with different inflections. I’ll listen for the version that sounds best, the sentences that feel the most natural coming out of my mouth, and the areas that need a good rework.… Read more »
Many companies hear the word innovation and get nervous. Although innovation suggests change, you don’t have to shake things up completely to see the impact. What do you do really well? Instead of trying to chase a fleeting industry trend or blindly add new areas of specialty to your company, take the the time to… Read more »
Every time I throw a successful event, at least one person asks me how I did it. “How’d you get it to all come together?” and “I can’t believe this went off without a hitch!” are common conversation starters at work the next day. But really, what’s the point of putting in all of that… Read more »
3 simple tips for communicating actionable, honest, and objective feedback. Gathering and implementing client feedback is a huge part of a designer’s job, but it can sometimes prove a frustrating process for both designer and client. The internet is filled with designer-made memes like this poster series capturing the creative community’s favorite worst feedback: While I… Read more »
A few years ago, I made a mistake. It’s a common mistake that happens to the best of us, but I made it publicly and refused to recognize my error until it was too late. As a copywriter, I hold myself to certain standards of linguistic and literary abilities. I also entertain the notion of… Read more »
I attend my fair share of networking events and spend a lot of time chatting with people about Blue Daring. I’ve noticed a definite trend: When I make even a slight mention of social media—as part of a bigger marketing plan and part of our offering—many people get fixated on it and ask “Do you… Read more »
Here are 5 notable steps to better enhance any inside sales/tele-sales initiatives. These steps have been vital to my lengthy success of picking up the phone and making those calls, and further, making those sales! While these steps are specific to my telephone sales duties, they can, and should, be applied to any sales scenario.… Read more »
Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »