Posted by Oriana Oppice on 12.13.2016

Confession: when no one is around, I talk to myself. Yep. I pace around my house and read the same document to myself repeatedly with different inflections. I’ll listen for the version that sounds best, the sentences that feel the most natural coming out of my mouth, and the areas that need a good rework.… Read more »

The Company That Cried “Innovation” and a Ridiculous Case Study That Has To Do With Cats

Posted by Oriana Oppice on 03.16.2016

People ask me to create messaging to drive others to engage with them. When I ask them how they would like to be perceived, the number one word I hear is (you guessed it) — Innovative. Innovate, Innovation, Innovating… any variation you like. But heed my warning — the word is in danger of losing its weight. While “innovation” is a potent… Read more »

Into the Blue.

Deep thoughts on bettering your brand.

Talk to Me: Reading Out Loud as Part of the Writing Process

The Company That Cried “Innovation” and a Ridiculous Case Study That Has To Do With Cats