I attend my fair share of networking events and spend a lot of time chatting with people about Blue Daring. I’ve noticed a definite trend: When I make even a slight mention of social media—as part of a bigger marketing plan and part of our offering—many people get fixated on it and ask “Do you… Read more »
In the last decade or so, few barriers have remained between the sport of soccer and widespread popularity in America. One of those few, though—and possibly the most important—was that the sport still had yet to produce an American poster boy, someone kids would idolize and marketers would court. Until now. Tim Howard is the… Read more »
Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »
In what is unarguably the most divisive plug of the year, the Affordable Care Act’s biggest advocate, the Leader of Free World Barrack Obama, sat “Between Two Ferns” opposite bearded comedian Zach Galifianakis in a last minute appeal to draw nearer to the elusive seven million enrollees the White House hopes to achieve by the… Read more »
Competition is part of the game when it comes to business. Some businesses become obsessed with keeping tabs on the other team and get caught up trying to outdo each other (think of the fast food industry for example). Others play the game more strategically and wait for just the right moment to set themselves… Read more »
November 6 2012 is a day that will go down in history. It was an event that not just Americans, but everyone worldwide was captivated by. President Barack Obama was just re-elected president and was giving his victory speech. Everyone was mesmerized; not just by Obama but something beyond him….literally. Standing in the crowd directly… Read more »
Over the past few years there has been a shift in the world. Society as whole has developed a new found appreciation for design and renewed respect for quality, artistic vision, and beauty. These are words that have always been associated with right brain thinkers. The right side of the brain is said to control creativity… Read more »
The idea of a spokesperson is nothing new in the world of marketing. For years companies have been paying celebrities to endorse their brands and products in hopes that their target audience will follow suite. These days the face of celebrity has changed. In a world full of reality TV, blogging, and YouTube, today’s “celebrities”… Read more »
I have heard a lot of buzz about something called augmented reality (AR). It promises to change the way we see the world via our mobile phones. I just had to find out more.\n\n \n\nWhat is AR anyway? Wikipedia defines it as: a term for a live direct or an indirect view of a physical,… Read more »
This past month Google launched the much anticipated Google+, the social networking site that is said to finally be competition for Facebook. As with most Google products Google+ is currently invite-only during this initial launch. Like most people who are into this sort of thing I was (impatiently) awaiting an invitation. Saturday morning I finally… Read more »