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Public Opinion

The blogosphere is a populous place.  From individuals to corporations it seems almost everyone has embraced blogging. While there are many components to tracking the success of a blog, comments have always been the most immediate indicator of success. Not anymore. Commenting has decreased in favor of sharing.

The decrease in commenting can be accredited to none other then social media. More and more people are opting to share posts they find interesting rather then comment. And guess what? It’s good for business! Think of it this way… having a client tell you they are happy with the work you provided them is great, but what’s even better is having that client tell 5 friends they are happy with the work YOU provided them.

Adding a sharing tool (a widget that allows your blog visitors to easily send your link out to their social networks) is a great way to get visibility and drive your brand values.  It’s also a great way to get a group of people talking about your brand who otherwise wouldn’t.  Be sure to look for sharing plugins that make it easy for you to track who is sharing your link. (AddThis is the industry standard, it’s easy to install and best of all free).

As nice as it is to hear all the positive feedback you also want to be able to track down any negative issues as well (remember social networking is a great opportunity for customer service . Add sharing tools to your blog today to open the conversation… to everyone.

Our Future in 3D [Print]

3D Printing on YouTube

3D Printing on YouTube

My good friend Dan recently shared this incredible video about 3D Printing. I am familiar with 3D printing—in fact my engagement ring was made possible through the use of a 3D printer—but I had never stopped to think about the possibilities. What really amazed me was that this printer can create moving parts. Genius!

They mention space in the video and I can only imagine that astronauts must need to pack every tool imaginable in case of potential problems while in space. With a printer like this all they would need is a computer file and if need be they could print the tool on demand. Not only is that a space saver but such a sense of security as well.

Now all I want to do is own a 3D printer. I am told that this sounds something like the Makers from the futuristic comic Transmetropolitan:

Makers are great. No argument. You turn to your maker and say, “Give me a roast dog leg, tossed salad, a black linen shirt, and a taser,” and bang, out it all comes. Makers aren’t particularly bulky, nor power-thirsty, and an average middle-class family can afford a good one.

But.

Makers are designed to operate with base blocks—superdense chunks of neutral matter which the maker breaks down and recombines into whatever you’ve requested. And base blocks are horrendously expensive. Out of a middle class family’s price range. So the stores sell a converter that allows the maker to use ordinary garbage as the base. Not as efficient, and the mileage stinks, but there you go.

Which leads me to the city’s new pest. Middle class families raiding the backyards of the lower classes for garbage—because if you’ve got a maker, you don’t make garbage. Only those without makers buy prepackaged food and clothing… Transmetropolitan #2, “I Hate It Here”

The predicted future from a comic book could become our reality? Given a 3D printer can not produce a tossed salad, it still has a vast array of objects it can create.

So say that these printers become affordable and a part of our everyday life, like computers and cell phones; what will this mean for the brand names that manufacture the products we are now able to print at home? Will this push brands to create higher quality products? Will it force them to reduce their prices drastically? Perhaps their business will completely change and instead of selling us the finished product we will purchase Craftsman 3D printer files from their website, from the comfort of our own homes.

Also, imagine the reduction of waste if this printer material is recyclable. Or the impact this may have on the global economy and products imported from foreign countries. Could this be the next technology to change our everyday lives?

A New Reality

I have heard a lot of buzz about something called augmented reality (AR). It promises to change the way we see the world via our mobile phones. I just had to find out more.

What is AR anyway? Wikipedia defines it as: a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. An example could be  sports game on TV that while we see the live game happening – we have scores, timers or a dancing robot layered on the screen. Turns out that I am familiar with AR.  Upon digging a little deeper, specifically in Europe, I discovered a world of promise, opportunity and excitement.

This led me to an augmented reality mobile browser called Layar app. In it I opened a Groupon app in Layar and peered into my mobile screen. It looked like the street I was standing on and then Groupon offers, in my area, began popping up all around me, overlaid on my screen. I was able to see my surroundings, on my phone, through the eyes of Groupon. Among other apps I found was the movie Battle Los Angeles app, where you can find scenes from the movie overlaid on various landmarks.  Also an ad for the Netherlands demonstrating how to find real estate, bars and even healthcare providers with the Layar app. This video sums it up perfectly:

View on You Tube

Amazing. The ideas and opportunities for AR feel endless. Now when dining with friends instead of going to the same place we always do, I can open Yelp on my phone and it will suggest a variety of options with reviews within my area. Soon I see a world where we can sell real estate, advertise current sales, bar specials and offers our city’s best tourist attractions all through the use of an AR application.

But will it go even further than that? Could we potentially start bringing more than just locations to life? Will we one day be able to correlate this technology with printed materials, similar to the way we can post a QR code and immediately direct users to our website? Perhaps we’ll spend our commutes scanning ads with our phones and watching the commercials on the bus or train ride to work. Maybe we could reinvent direct mail to become an interactive experience. Will I be able to one day send out a resume that when viewed through an AR app reveals my design portfolio right then and there?

I don’t know the answer to that.  But at the rate our mobile technology is evolving today I believe it’s possible. I can’t wait to see what our incredibly smart phones have in store for us now.