Social Media in the Spotlight

2 weeks ago the annual MTV Video Music Awards (VMAs.) aired on TV. For those who missed it there was a whole lot of shenanigans that went down on that stage. Some of the crazier highlights included Kanye West jumping on stage and interrupting Taylor Swift mid acceptance speech, Lady Gaga being Lady Gaga, and of course Lil’ Mama deciding to get on stage and be part of Jay-z and Alicia Keys performance. \n\n \nSomething that was less of a controversy yet I still managed to notice was the presence of social media at the awards show. Youtube sensation Ijustine was at the VMAs working as a correspondent for MTV. Twitter was also a big part of the evening. In fact Ijustine‘s sole duty on the show was to report on the VMA twitter converge. Many make-up artist and stylist where tweeting from the red carpet and giving us a sneak peek into who their clients for the evening were and what look they were going for. Celebrities also got into the Twitter fun. Singers like Pink and Katy Perry for example tweeted live from the show to express how disappointed in Kanye’s behavior they were. \n\nIt seems what was a big night in music was also a big night for social networking. There is no denying that social media is rapidly becoming a huge part of our daily lives. Considering a social media strategy for your organization is a great cost effect tool your business could benefit from. This type of marketing will show your potential and existing clients that your firm is current with the times and also gives your organization a sense of accessibility. From businesses to the red carpet social media is definitely the new it star in town.

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