Art brings a human touch to communications to help people feel something—not just see something. At Blue Daring, we like to say that we’re “strategically creative and creatively strategic.” But what does that tongue-twister really mean? It means our work is at the intersection of strategy and creativity—where logic meets imagination. Where the left and… Read more »
Think outside the box to make any gathering more memorable and engaging. How do you make your message stand out in a world awash in content? By creating unexpected and unforgettable experiences. We believe that great experiences aren’t just memorable—they’re strategic. And when you combine thoughtful strategy with inspired creativity, you can change how people… Read more »
Vision means seeing things that others don’t. Vision means seeing muddled communications as a chance to connect, knowledge deficits as an opportunity to inform, shortfalls as a reason to improve and unmet market needs as a motive to build. As partners to visionaries for almost 23 years, we know each vision is unique. That’s why—while… Read more »
Real Talents talk: Artificial Intelligence An occasional series featuring two BD team members in conversation about current issues, technologies and practices impacting our work. Artificial Intelligence (AI) — a term first coined in the 1950s — had breakout year in 2023. In particular, the subfield of Generative AI grew exponentially, and opinions on the implications… Read more »
In honor of our company’s 20th anniversary, we’ve launched the second edition of the Blue Daring Creative Challenge. As with our first Creative Challenge in 2018, three teams of creatives and strategists are each provided three months and $10,000 to concept and create a unique work of art (in partnership with others) inspired by our… Read more »
Our team was riding high after a three-day strategy retreat. Then, the lockdown hit. We said farewell to our gorgeous Malibu rental and headed to the airport, recharged by the crashing waves and sunny California skies. With new strategic goals and three days of team bonding fresh in our minds, we couldn’t wait to get… Read more »
Custom kits are a thoughtful way to stay top of mind. Over the years, we’ve not only created our own unique gift kits—we’ve also helped our clients translate their brands into creative, custom kits that wow and delight. Kits create a brand experience your clients or employees won’t forget. Each item is hand-picked and assembled… Read more »
Company values are so much more than slogans on a wall. As leaders and strategists know, values are the life force that power a company. They guide the organization’s every decision, and they electrify and inspire people to bring the mission and strategy to life. This July, we partnered with Toyota Motor North America to… Read more »
When Blue Daring recorded their own music track back in 2017, a four-minute jazz-like instrumental titled “Symphonic Funk,” it was a way of creatively expressing our own work process. So how could our act of creativity inspire others to do the same? That was the question that led Shuky Leung, a designer, and Courtney Griffin,… Read more »