The perfect ad—you’ve seen it before. A group of friends or a family; one brown, one yellow, one white. A utopian mix of races, genders, even lifestyles. For decades, brands have approached diversity (and inclusion) in this way, and it makes sense. In fact, a 2016 study found that 80% of millennial parents enjoy seeing… Read more »
I’m usually behind the scenes at conferences – helping clients find conferences to attend or speak at, or assisting with their presentations and booth set-ups. So whenever I attend a conference or large event, it makes me think about the differences between being an attendee and being a vendor, a sponsor, or a company with… Read more »
3 simple tips for communicating actionable, honest, and objective feedback. Gathering and implementing client feedback is a huge part of a designer’s job, but it can sometimes prove a frustrating process for both designer and client. The internet is filled with designer-made memes like this poster series capturing the creative community’s favorite worst feedback: While I… Read more »
Every designer has his or her own way of designing a logo. This year, I’ve paid particular attention to my own creative process. Partly to see if I could establish a more systematic way of creating, but also to archive the experience from start to finish. Most people only ever see the finished product, but there is so much… Read more »
This year I decided to fill my time with more “passion projects”—uber creative and liberating experiences (or experiments) that will challenge me to be more creatively well-rounded and energize my work. One of my most recently inspired undertakings was to learn to play a new instrument. I chose ukulele because, coming from Hawai’i, I already had… Read more »
As I heard a personal branding consultant say last week–branding happens. Question is, are you going to control it? With that in mind (and really all the time since it’s what I know, breathe and love), I always look to my environment for both lessons and inspiration. Here are three lessons on branding from three… Read more »
Is our relationship with Siri getting a little too serious? The chatter on the Web seems to overwhelmingly fall against BMW’s research into incorporating semantic advertising, or in-car adverts, through its navigation software, iDrive. As driver carries on his or her merry way, the idea goes, the display would broadcast relevant ads that relay information… Read more »
The Oscars are upon us once again. So as I did last year, here is a review of the 2011 Oscar nominees’ posters. Movie posters are an excellent marketing tool. They serve as a visual explanation of what the movie is about and can sometimes make or break a viewer’s decision to go and see… Read more »
In case you missed it, a few weeks ago the Gap quietly released a new logo. The response to it was anything but quiet, it created quite an uproar on the internet, bloggers and social media outlets were swift in their attacks. After less then a week full of missteps, the Gap returned to their… Read more »
We have been talking a lot about growth here at Blue Daring. It’s the theme of our latest campaign. This got me thinking about my own growth as a design professional and the different phases my career has taken in the past decade. Looking back, the choice to become a designer was easy, I knew… Read more »