Emmys, Grammys, SAG, Oscars oh my! If you didn’t already know its award season. As a pop culture fanatic it’s one of my favorite times of the year. In the spirit of all the award shows happening lately I wanted to honor some of my favorite moments in marketing and social media in the past year.
Best Marketing Campaign: Dove Real Beauty
In my book the most memorable campaign of 2013 was the Dove ad where women were asked to describe themselves to a forensic sketch artist then strangers were asked to describe the women to the same artist illustrating (no pun intended) how women often are their own critics. It went quickly went viral and also inspired some spoofs. The campaign was successful because it touched on human emotions and was relate-able to its target audience.
Best Brand Experience: David’s Tea
David’s tea is a Canadian tea house that made its way to the United States in late 2012. Although I’ve already written a whole post about why I love them I couldn’t not mention them in this one. From promotional items to product packaging everything is well thought out, beautifully designed, and cohesive.
Best Social Media Channel: Pinterest
For those not in the know, Pinterest is like an online cork board that allows users to organize and share things they find on the web. Last year I really gained a new found appreciation for Pinterest. Where most social channels are all about conversation Pinterest feels less noisy. From a newly engaged bride collecting wedding ideas to a food label sharing recipes with their customers, you can find it all on Pinterest. I love it because it encourages people to share ideas and that’s always a beautiful thing
Best use of Social Media: Oreo Cookies
I must hand it to these cookie monsters. They really worked the social scene in 2013. From their cookie vs cream campaign down to their rapid thinking during the 2013 Superbowl blackout that lead to this tweet. These guys were quick on their feet, stepped up their game, and thought outside the box which lead to great social success in 2013
This year help your company win. Think big, think creatively, and think outside the box. Let this New Year inspire you to take your brand to award winning levels.