‘Tis the Season

Seeing as Thanksgiving is at the end of the week it reminded me about my recent post regarding Marketing season. During the hustle and bustle this time of year it is very common for companies to start winding down and putting things off until the next year. Instead of just waiting for January to roll around why not use the holiday’s season to your advantage?\n\nThanksgiving – Take this opportunity in the year to show your gratitude to your loyal customers. Send out thank you cards or thank you gifts to your clients. As I’ve mentioned before it’s a great way to stand out from the slew of cards they will receive in the tail end of the year. In fact here at Blue Daring we are doing just that! If you’re pressed for time you could even make this a social networking campaign by running promotions exclusively for your followers.\n\nDecember Holidays – Whether Chanukah, Kwanza, or Christman, this is indeed the giving season. Everyone enjoys a holiday greeting. Set your organization apart by opting for a well designed e-newsletter versus standard paper greeting card. This option allows for quicker execution, greater creativity and an opportunity to immediately hear back from your customer.\n\nNew Year – Resolutions resolutions resolutions. This upcoming year, while you are promising yourself to workout more, don’t forget to also work on some company resolutions. Make this the year you finally get around to sorting out your company’s strategy or perhaps starting the New Year with a brand refresh.\n\nLet me know your thoughts.\n\nUntil then Happy Holidays!\n

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