Have you ever asked yourself how art factors in the graphic design of your company’s logo and image?  Art is the medium that you and your design team use to transform the identity and mission of your company to a universal audience.  If you haven’t asked, maybe you should?

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Color, lines, symbols and images each have an impact on the individual who comes across it; it’s important that the creative process you and your team engage with your graphic designer consider the artistic genius of all involved.  The organization’s leadership, staff, consumers and key partners! 

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Artistic genius – perhaps you are thinking “isn’t that is why we contract a graphic design team?”

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Art is a production of some form of expression according to aesthetic principles that are appealing to the artist.  Thus, it is essential for those involved in creating an identity and brand for your company to be involved.  You know your company best and create art each day in the execution and delivery of your product.  The approach to your logo and image should be treated such the same.

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When approaching a prospective design team to create your company’s brand or develop collateral for an initiative, think about the team you hire will insure you and your organization’s artistic involvement in the process! 

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The synergies of ideas and impressions of your company mission and products are creative food for your graphic team to produce the best results!