Language Leverage: Effective messaging starts with words

A few years ago, I made a mistake. It’s a common mistake that happens to the best of us, but I made it publicly and refused to recognize my error until it was too late. As a copywriter, I hold myself to certain standards of linguistic and literary abilities. I also entertain the notion of… Read more »

How to Create a Logo

Every designer has his or her own way of designing a logo. This year, I’ve paid particular attention to my own creative process. Partly to see if I could establish a more systematic way of creating, but also to archive the experience from start to finish. Most people only ever see the finished product, but there is so much… Read more »

Comedy Central Rebrands

Last  week, Comedy Central announced that they would be launching a new logo in January 2011. Launched in 1989 by Time Warner, Comedy Central was the first cable channel dedicated wholly to comedy-based  programming. It’s popularity and presence has grown from small time cable channel to being one of the most recognized cable stations on… Read more »