Keeping the Spark Alive

I am a firm believer in the idea that brands should be approached and understood in the same way as our relationships. So, it’s no surprise that some playful Valentine’s Day relationship advice might actually reveal valuable insights for brands, particularly aging ones. Avoid a stale relationship or brand with these tips for keeping the… Read more »

A Social Spin

One of the greatest things about social media is how consistently small efforts can yield big rewards. I can not stress enough how infusing social media into your current efforts pays off.  If you still aren’t convinced that social media is a force to be reckoned with, here are a few examples of the large… Read more »

Stay Connected

At my house we use AT&T as our internet provider.  Lately I have been having countless issues with our connection.  I have called them to try and get it fixed but it still remains unresolved.  As most people do these days I took my frustrations and made them public on Twitter.  A simple “I hate… Read more »

Social Service

The presence of social media in modern marketing is no secret these days.  Almost every major brand you can think of can be found on Facebook or Twitter.  As I mentioned many times before I truly feel social media yields the best results when you actually interact with your audience instead of simply posting updates… Read more »

Value Added, Clients Love It

I recently got engaged and have been in the starting phases of planning our wedding. This planning involves a lot of phone calls and meeting with vendors to talk about their products/services. The customer service has run the gamut from incredibly helpful and accommodating to grudgingly answering my questions. I have been surprised by the… Read more »