Your Products Don’t Matter

Posted by Melissa Ballate on

Your brand’s value is not what you make or what you do. It’s certainly not your tagline. Your brand’s value is the net change your business catalyzes in your customer’s life—the purpose and goal of your products or services. Through this lens, Tesla does not make cars, but rather energy efficient solutions. Waste Management does not… Read more »

How Target Missed the Mark

Posted by Ashley Kaneko on

A highly anticipated collaboration, the Target + Neiman Marcus Holiday Collection had been expected by both the company and the broad spectrum of their consumers, (myself included), to be a mass sellout success. The biggest campaign and partnership of its kind, Target summoned 24 of the biggest names in fashion to create a highly sought… Read more »