In a world where so much is changing so quickly—and sometimes drastically—it is difficult for brands to establish trust. Edelman, the world-leading PR firm, just released their annual trust index. The theme for 2017? “Trust in Crisis.” Consumer trust in institutions—businesses, governments, NGOs, and the media—is down across the board with declines in trust in… Read more »
In the not too distant past, brands were fairly contained organisms. A logo might have lived on a street sign, on a product, in a magazine advertisement… and that’s it. The companies those brands represented were focused on a simple transaction: money for goods or services. Today, things are a bit different. From blogs to… Read more »
The importance of structure in the creative process You’re staring at a blank page. A cursor is blinking, taunting. Or perhaps your pen is feebly hovering just centimeters above a notebook, a thousand half-formed ideas popping in and out of your head. They drown each other out, and you are left with nothing more than… Read more »