More than Sauce: Branding Diversity

The perfect ad—you’ve seen it before. A group of friends or a family; one brown, one yellow, one white. A utopian mix of races, genders, even lifestyles. For decades, brands have approached diversity (and inclusion) in this way, and it makes sense. In fact, a 2016 study found that 80% of millennial parents enjoy seeing… Read more »

How to Give Effective Design Feedback

3 simple tips for communicating actionable, honest, and objective feedback. Gathering and implementing client feedback is a huge part of a designer’s job, but it can sometimes prove a frustrating process for both designer and client. The internet is filled with designer-made memes like this poster series capturing the creative community’s favorite worst feedback: While I… Read more »

How to Create a Logo

Every designer has his or her own way of designing a logo. This year, I’ve paid particular attention to my own creative process. Partly to see if I could establish a more systematic way of creating, but also to archive the experience from start to finish. Most people only ever see the finished product, but there is so much… Read more »

Values Always Win

Recently, my Facebook feed has been flooded with shares and likes of Always’ #LikeAGirl commercial. The three-minute ad explores our perceptions of what it means to do something “like a girl.” The moral being, acting “like a girl” should not be an insult. Although there is a part of me that wonders if this is… Read more »

What is your brand’s song?

This year I decided to fill my time with more “passion projects”—uber creative and liberating experiences (or experiments) that will challenge me to be more creatively well-rounded and energize my work. One of my most recently inspired undertakings was to learn to play a new instrument. I chose ukulele because, coming from Hawai’i, I already had… Read more »

Keeping the Spark Alive

I often insist that brands should be approached and understood in the same way as our relationships. So, it’s no surprise that some playful Valentine’s Day relationship advice might actually reveal valuable insights for brands, particularly aging ones. Avoid a stale relationship or brand with these tips for keeping the spark alive… with your brand,… Read more »

What brands can learn from Rocky Balboa

Recently, my friends discovered (with great disbelief) that I had never seen a Rocky movie. Feeling like I was missing out on the iconic film, I devoted an entire week to a Rocky Marathon. Inspired by all six Rocky movies, here are a few things we can learn from the Italian Stallion. DO WHAT YOU DO… Read more »

How Target Missed the Mark

A highly anticipated collaboration, the Target + Neiman Marcus Holiday Collection had been expected by both the company and the broad spectrum of their consumers, (myself included), to be a mass sellout success. The biggest campaign and partnership of its kind, Target summoned 24 of the biggest names in fashion to create a highly sought… Read more »

My Boyfriend the Brand

Everyday we make decisions about our brands. What should it look like? What is the best solution? Will people buy this? To sharpen our instincts and make better decisions we read up on trending articles, indulge in marketing terminology and seek insights and advice from the experts in our field in hopes to demystify the… Read more »