Renaming, Branding and Activating a New Initiative
Partner
Toyota Mobility Foundation
Services
THE ASK
Toyota is more than a carmaker. It’s a mobility company that moves people in a variety of ways to improve communities. To build on that mission, the Toyota Mobility Foundation needed help to concept, rename and activate a new initiative. Enter Together in Motion—designed to help community leaders pilot groundbreaking mobility innovations.
WHAT WE DID
We worked with the foundation’s project and communications leaders to develop the Together in Motion name, which embodies the initiative’s spirit of partnership and interoperability. We also created a flexible brand identity that identifies the initiative and allows it to extend across different locations and initiatives. Once the identity was developed, we worked with the foundation to bring it to life across media—at events, on vehicles, street signs and strategic marketing collateral.
