Renaming, Branding and Activating a New Initiative
Partner
Toyota Mobility Foundation
Services
THE ASK
Toyota is more than a carmaker—it’s a mobility company that moves people in a variety of ways to strengthen communities. When the Toyota Mobility Foundation created a new initiative to help local communities pilot groundbreaking mobility solutions, it needed help naming, branding and activating the effort in a way that reflected Toyota’s broader mission.
WHAT WE DID
We worked with the foundation’s project and communications leaders to develop the name Together in Motion, which embodies the initiative’s spirit of partnership and interoperability. We also created a flexible brand identity and brought it to life across channels—from events and vehicles to street signs and strategic marketing materials. The result is a memorable brand that helps communities understand and engage with the initiative wherever it appears.
