Concepting Cannabis Brands for the Latino Market
Partner
Latino Cannabis Brands
Services
Branding • Design
THE ASK
The increasing legalization of cannabis has fueled rapid industry growth. It’s also fueled exciting opportunities to reach Latino consumers, a fast-growing and important U.S. demographic. We wanted to showcase the potential for cannabis companies engaging this influential consumer segment.
WHAT WE DID
Blue Daring developed a suite of original cannabis brands targeted to Latino consumers. Collectively, the brands highlight a wide spectrum of products, from recreational to medicinal. Individually, each brand exhibits a unique identity and story designed to reflect and resonate with Latino tastes and experiences.
Brand Identity Brand Strategy Packaging Design Research
