Enhancing the Customer Onboarding Experience
Partner
LION
Services
Design • Digital • Experiential
THE ASK
LION is a leading manufacturer of protective gear for firefighters. The company also cleans and repairs PPE through its TotalCare line of business, which is rapidly expanding. To welcome new customers to the fold, LION leaders asked us to create a one-of-a-kind onboarding experience.
WHAT WE DID
We conducted extensive research that informed our creation of a dynamic onboarding experience for new LION TotalCare customers—complete with an award-winning welcome kit. We also created an engaging email, questionnaire and video that highlight the values behind the company’s cutting-edge technology and stellar reputation among first responders. The result is a more consistent and meaningful first experience for new customers.
Advertising Brand Strategy Collateral Design + Development Copywriting + Editing Research Video Concepting + Production
