Rebranding Healthcare Problem Solvers
Partner
Healthscape/Pareto
Services
Branding • Design
THE ASK
HealthScape Advisors was a consulting firm that specializes in the business of healthcare. It serves health plans, health systems, specialty health organizations and healthcare investors throughout the country. The firm asked Blue Daring to help rethink its brand and how it was positioned in the market.
WHAT WE DID
After an analysis of the firm’s competitive landscape, we introduced a brand strategy and system that elevated HealthScape’s identity. This allowed the company to leverage its reputation in service of its new Pareto Intelligence platform. We also developed a suite of marketing materials that equipped team members to communicate the brand’s value to new audiences.
Brand Identity Brand Strategy Collateral Design + Development Messaging Development
