Illustrating a Vision for the Heart of the Loop
Partner
Chicago Department of Planning and Development
Services
Design
THE ASK
The Chicago Department of Planning and Development engaged the public to reenvision LaSalle Street—historically one of the city’s most important economic corridors. The resulting vision—captured in 11 guiding principles—was an inviting and vibrant environment that put people and families first.
WHAT WE DID
As a partner to AECOM, we visualized these principles. A Vision for LaSalle Street—a beautiful 36-page manifesto—utilizes bold colors and unique, humanistic illustrations to make the city’s guidance for LaSalle Street as approachable and inspiring as the vision itself.
Collateral Design + Development
