Rebranding a Healthcare Investment Innovator
Partner
Chicago Pacific Founders
Services
THE ASK
Chicago Pacific Founders is a private equity firm that invests in transforming healthcare to deliver greater value for patients and providers. Seven years after its founding, the firm realized the need for its own transformation. It engaged Blue Daring for a brand refresh to better tell its story of innovation to a wider audience.
THE BIG PICTURE
We worked with the firm to articulate its unique brand position and develop a new brand identity that pays tribute to the firm’s progressive leadership and industry-grounded expertise.
WHAT WE DID
After identifying the firm’s brand position—“investing in the forefront of care”—we designed a new visual identity to reflect the updated messaging. To activate the new brand, we redesigned the firm’s website and created an extensive suite of new collateral. We also conducted a photoshoot and in-depth interview with each executive to produce high-quality profiles that reinforce the team’s expertise. Together, these efforts created a cohesive brand platform that clearly tells Chicago Pacific Founders’ story and communicates its unique value to investors and the patients they support.
