Rebranding a Healthcare Investment Innovator
Partner
Chicago Pacific Founders
Services
THE ASK
Front-line workers like doctors and nurses are the face of healthcare. But behind the scenes, investment firms are transforming the industry and how care is delivered. Chicago Pacific Founders wanted to tell its story of innovation to a wider audience—while also communicating its investor value.
THE BIG PICTURE
We worked with the firm to articulate its unique brand position and develop a new brand identity that pays tribute to the firm’s progressive leadership and industry-grounded expertise.
WHAT WE DID
After identifying the firm’s brand position—“investing in the forefront of care”—we designed a new visual identity to reflect the updated messaging. To activate the new brand, we redesigned the firm’s website and created an extensive suite of new collateral. We also conducted a photoshoot and in-depth interview with each executive to produce high-quality profiles that reinforce the team’s expertise.
