Launching a Global Mobility Initiative
Partner
Toyota Mobility Foundation
Services
THE ASK
Every day, people around the world face challenges that limit their ability to move freely. The Mobility Unlimited Hub aims to bring the right people together to solve these challenges in a human-centered way. The new initiative needed a brand strategy and identity that aligned with its vision of a more mobile world.
WHAT WE DID
Blue Daring developed a brand strategy and unique identity for the hub that reflects its role in Toyota Mobility Foundation’s broader strategy to achieve mobility for all. We then used these elements to help the foundation launch the first Mobility Unlimited Hub in Toronto in March 2024. Working closely with the foundation’s partner MaRS—North America’s largest innovation hub—we created a cohesive brand experience that served as the hub’s entrance onto the global stage.
