Launching a Global Mobility Initiative
Partner
Toyota Mobility Foundation
Services
THE ASK
Every day, people around the world face challenges that limit their ability to move freely. The Toyota Mobility Foundation asked Blue Daring to help launch the Mobility Unlimited Hub—an initiative designed to bring personal mobility innovations to those who need them most.
WHAT WE DID
Blue Daring developed a brand strategy and identity that reflect the hub’s role in the foundation’s broader mission of mobility for all. We then used these elements to support the launch of the first Mobility Unlimited Hub in Toronto in March 2024. Working closely with the foundation’s partner MaRS—North America’s largest innovation hub—we created a cohesive brand experience that served as the hub’s entrance onto the global stage. Together, these efforts positioned the Mobility Unlimited Hub for expansion around the world.
