Giving Voice to Homelessness
Partner
Chicago Coalition for the Homeless
Services
THE ASK
More than 65,000 people were homeless in Chicago in 2020, but funding to ease the issue had not kept pace with the numbers. The Chicago Coalition to End Homelessness (CCH) wanted to change that with Bring Chicago Home, an initiative to increase funding to address homelessness. It asked Blue Daring to create a brand that would build awareness and inspire support.
WHAT WE DID
In partnership with Mike Truppa Communications, we developed a comprehensive brand platform for Bring Chicago Home. We designed a brand identity that conveyed urgency and compelled action; developed print and digital communications; and created toolkits to educate stakeholders and promote policy changes. We also produced a documentary-style video that shined a light on the complexities of the issue. Our work equipped CCH with the tools and messaging needed to build public support and advance the conversation around one of the city’s most pressing challenges.
