Giving Voice to Homelessness
Partner
Chicago Coalition for the Homeless
Services
THE ASK
More than 65,000 people were homeless in Chicago in 2020. But funding to ease the issue has not kept pace with the growing numbers. The Chicago Coalition to End Homelessness (CCH) wanted to change that with Bring Chicago Home—an initiative to increase funding to address homelessness.
WHAT WE DID
In partnership with Mike Truppa Communications, we developed a brand platform to raise awareness about the need for more homeless relief funding in the city. We designed a brand identity that conveyed urgency and compelled action. We also developed print and digital collateral, and created toolkits to build support and promote fundraising. Finally, we produced a documentary-style video to shine a light on the complexities of homelessness in Chicago.
