Branding a Global Challenge
Partner
Toyota Mobility Foundation
Services
Branding • Design • Strategy
THE ASK
Mobility is a fundamental part of being independent and free to participate in society. But globally, millions of people with paralysis face barriers to their mobility. The Toyota Mobility Foundation was looking for ways to accelerate innovation and develop solutions that support people with lower-limb paralysis.
WHAT WE DID
We worked with the foundation, which we branded in 2016, to develop the Mobility Unlimited Challenge. The $4 million international challenge sought to inspire teams to develop new mobility devices. We created a strategy, messages and collateral to engage innovators and elevate the foundation on a global stage.
Asset Library Brand Guidelines Brand Identity Collateral Design + Development Data Visualization Environmental Design Presentation Development
