A New Look for a Historic Theatre Company
Partner
TimeLine Theatre Company
Services
Attribution
Thumbnail photo by Ingrid Bonne
Thumbnail hover photo by Ashley Hamm
THE ASK
TimeLine Theatre Company has earned recognition for producing plays that tell stories of the past in ways that resonate today. To reflect its remarkable journey, the Chicago-based company asked Blue Daring to develop its first brand update in more than 25 years. TimeLine’s move to a new permanent space created an additional opportunity to celebrate its legacy and future.
WHAT WE DID
To refresh TimeLine’s brand for this pivotal moment, we immersed ourselves in the company’s culture and engaged 20 team members in one of our most dynamic Blue Daring BLUEprintSM sessions to date. The result is a vibrant, welcoming brand identity that embodies TimeLine’s mission to always discover, reflect and evolve. We strategically and thoughtfully helped launch the brand through a suite of social media assets, branded items and templates, including a show branding toolkit. Now TimeLine is well positioned to embrace its next chapter as a thriving cultural institution with a new permanent home.
