Bringing an Innovative New Product to Market
Partner
inQUEST
Services
Design • Experiential
THE ASK
inQUEST Consulting, which helps workplaces work better for everyone, was looking for a way to get companies to connect diversity and inclusion to business results. Their outside-the-box idea? Create a game.
WHAT WE DID
We worked with inQUEST to develop Contineo (Latin for “connect”). From naming and branding the game to working with specialty printers to serving as a strategic marketing partner, we did it all. And it worked: Contineo was a Top 100 Finalist at the Chicago Innovation Awards and was featured on WGN News.
Advertising Collateral Design + Development Communications Strategy Experiential Design Messaging Development Naming Packaging
