Keeping People, Resources and Organizations Safe and Ready
Partner
LION
Services
THE ASK
In recent years, LION has expanded beyond firefighter PPE to offer a growing portfolio of fire safety training products and solutions for a wide range of industries. The company asked Blue Daring to serve as the marketing team for its Safety Solutions business, dedicated to building the brand and generating new customer leads.
THE BIG PICTURE
Blue Daring serves as the marketing team for LION Safety Solutions, dedicated to building the company’s brand.
WHAT WE DID
We began by laying a strong foundation—refining the brand strategy to clarify how LION Safety Solutions shows up in the marketplace. From there, we’ve activated the strategy across paid campaigns and social media. In partnership with Marcel Digital, we’ve driven leads through SEO and AEO, while equipping the sales team with messaging and tools to better engage prospects. These efforts have driven consistent growth in marketing qualified leads across all verticals, increasing lead volume by an average of 80%. With a clear brand and marketing engine, LION Safety Solutions is poised for continued growth.
