Keeping People, Resources and Organizations Safe and Ready
Partner
LION
Services
THE ASK
In recent years, LION has expanded its offerings beyond firefighter PPE. With a growing roster of fire safety training products and solutions, the company now also serves a range of businesses and industries. LION asked Blue Daring to increase awareness of its Safety Solutions business and generate customer leads so the company can help protect even more people and resources.
THE BIG PICTURE
Blue Daring serves as the marketing team for LION Safety Solutions, dedicated to building the company’s brand.
WHAT WE DID
We’ve created ad campaigns and social media posts to grow awareness of LION’s training and maintenance solutions. We’ve also driven leads through search and answer engine optimizations—and we’ve equipped the company’s growing sales team with messaging and tools to help them connect with new customers.
