Rebranding a Packaging Solutions Partner
Partner
Flex Pack
Services
Branding • Digital • Experiential • Strategy
THE ASK
Companies have countless options when it comes to packaging their goods. Not all packagers, however, are created equal. Flex Pack wanted to show how its flexible and sustainable solutions can help growing brands better serve their customers.
THE ELEMENTS
We developed branding and strategy that reflects Flex Pack’s position as a start-to-finish packaging partner for small- and mid-sized brands. The suite of assets included a distinct visual identity, core messaging, marketing collateral, website and team member welcome kits. The visual system draws inspiration from the curvature of the company’s machinery and reflects the agility and growth mindset of its team members.
Asset Library Brand Guidelines Brand Strategy Copywriting + Editing Design + Visualization Messaging Development Print + Digital Collateral Templates Website Design
