Communicating the Value of Investing in Mass Transit
Partner
Pace
Services
THE ASK
Mass transit is vital to everyday life in northeastern Illinois. Just as vital: investing in mass transit. Pace needed to reinforce the importance of its Capital Program: projects that will help improve service and build a better transit experience for millions of people across the region each year. It turned to Blue Daring for help.
WHAT WE DID
We worked closely with Pace to develop a communications strategy and messaging that highlight program outcomes and the agency’s commitment to accessibility, efficiency, equity, safety and sustainability. Today, we continue to support Pace with a range of outreach and resource development materials, the most significant of which is the Biannual Report. These tools help build awareness and support among legislators and the public, fueling momentum for continued investment in better transit.
