Building an Employer Brand
Partner
Toyota
Services
Branding • Experiential • Strategy
THE ASK
While change is inevitable, it’s never easy. When Toyota moved its North American operations to Plano, Texas, this couldn’t be more true. The move promised tremendous efficiencies and better collaboration across company divisions, but it also left team members exhausted by change.
WHAT WE DID
Blue Daring helped Toyota connect current and prospective employees to the company, its values and purpose. We developed an employer brand, Challenge What’s Possible, that serves as a rallying cry for existing team members and a call to action for prospective ones. We then developed a suite of creative assets to help the organization activate its brand and values from recruitment to retention.
Brand Identity Brand Strategy Collateral Design + Development Data Visualization Messaging Development Naming Presentation Development Website Design
