Laying New Groundwork for the City’s Future
Partner
Chicago Department of Planning and Development
Services
THE ASK
Chicago’s leaders needed to build awareness for We Will Chicago, the first citywide planning effort in more than 50 years. To gather feedback from as many people as possible, they needed a plan guided by the city’s focus on inclusivity and transparency.
THE BIG PICTURE
We developed a comprehensive communications and engagement strategy that yielded public input and engagement from over 10,000 Chicagoans.
WHAT WE DID
We created and activated a brand identity before, during and after the gathering. Our work also included the design and development of social media and billboard ads; event signage, programs and swag; a dynamic video; and strategic collateral that enabled the city to celebrate and promote the event’s success afterward.
