Generating Awareness to Prevent Cancer for Firefighters
Partner
LION
Services
Branding • Experiential • Strategy
THE ASK
Cancer is the No. 1 cause of firefighter deaths in the United States, and firefighters have a much higher risk of dying from cancer than the general population. As a leading manufacturer of firefighter apparel, LION wanted to do something about this concerning health issue.
WHAT WE DID
Blue Daring partnered with LION to develop “Not in Our House,” a campaign to generate awareness of the cancer risks associated with dirty gear. Over the course of six months, we created and trademarked the brand. We then launched it into the marketplace with materials that align LION’s brand to safety—one of its defining core values.
Brand Identity Collateral Design + Development Launch Planning Messaging Development Naming Outreach Strategy
