Setting the Stage for a New Chapter
Partner
William Everett
Services
THE ASK
On the heels of its 10th anniversary, William Everett—a Black- and family-owned management and technology consultancy—wanted to mark a new chapter. It engaged Blue Daring for a rebrand reflecting both its successful track record and next generation of leadership.
WHAT WE DID
We partnered with the leadership team to rebrand the company from The William Everett Group to William Everett—an elegant simplification that still honors the firm’s legacy. We then designed a visual identity inspired by the company’s “Always On” attitude, featuring a stylized “W” and “E” that resembles a power button. A suite of collateral empowers team members to embrace and communicate the company’s value—and values—across every touchpoint. Blue Daring also provided support for the brand relaunch and leadership announcement event in August 2022. The result is a modern brand that positions William Everett for a new chapter of leadership and growth.
