Setting the Stage for a New Chapter
Partner
William Everett
Services
THE ASK
On the heels of its 10-year anniversary, William Everett, a Black- and family-owned management and technology consultancy, sought a new look and feel. The leaders wanted to mark a new chapter for the company—one based on an impressive track record of implementing public systems that serve millions. They also wanted to mark the beginning of the next generation of company leadership.
WHAT WE DID
We partnered with the leadership team to rebrand the company from The William Everett Group to William Everett—in honor of the founder’s grandfather, who was a trailblazing businessman. We also designed a visual identity inspired by the company’s “Always On” attitude; the new identity includes a logo with a stylized “W” and “E” that resembles a power button. We also developed a suite of systems and collateral to empower team members to embrace and communicate the company’s value—and its values—across every touchpoint. Blue Daring provided additional support for the brand relaunch and a leadership announcement event in August 2022.
