Branding and Activating a Global Mobility Challenge
Partner
Toyota Mobility Foundation
Services
THE ASK
When the Toyota Mobility Foundation launched its most ambitious initiative to date—a global challenge to help cities develop innovative mobility solutions—it asked Blue Daring to create a brand identity and system to bring the idea to life in cities around the world.
WHAT WE DID
We worked closely with the foundation’s team to brand the Sustainable Cities Challenge and create a flexible system that could be activated locally across multiple cities. We designed and developed a suite of collateral to support outreach to cities, policymakers and innovators. Digital and print advertisements, templates and brand guidelines allowed the foundation’s communications and PR partners to promote the challenge across channels. This work helped build awareness and excitement around the initiative while creating a scalable model for future efforts.
