We worked closely with the foundation’s team to not only brand the initiative but also create a cohesive brand system and framework that would allow for local activation of the program within a handful of chosen cities. With a brand solution created, we then designed and developed a suite of foundational collateral to support stakeholder outreach to cities, policymakers and innovators. Digital and print advertisements, templates, guidelines, tools and assets allowed our communications and PR partner (89up) to activate the brand and challenge across media. We also developed collateral for each of the selected challenge cities, helping to ensure a seamless brand experience across this global initiative.