Making Civic Engagement Engaging
Partner
Chicago Department of Planning and Development
Services
THE ASK
The Department of Planning and Development launched City Civics Day in 2023 to celebrate Chicago’s proud tradition of civic engagement and inspire even greater participation. Blue Daring was asked to develop a brand as energetic and uniquely Chicago as the spirit behind the event.
THE BIG PICTURE
As an extension of the Muse Community + Design team, we helped concept, brand, activate and promote the free event—a daylong celebration of civic engagement and Chicago pride.
THE ELEMENTS
We created and activated a brand identity before, during and after the event that included the design and development of social media and billboard ads; signage, programs and swag; a dynamic video; and strategic collateral that enabled the city to celebrate and promote the event’s success afterwards. The result is a memorable brand platform that will support and evolve with City Civics Day for years to come.
