Branding a New Fund to Help Recovery from Traumatic Brain Injury
Partner
Toyota
Services
Branding • Design
THE ASK
Toyota needed to name and brand a new fund focused on helping children and families recover from traumatic brain injury (TBI). With that guidance in mind, we created the Way Forward Fund.
WHAT WE DID
We created the name The Way Forward Fund to speak to the fund’s role in helping TBI patients reclaim their freedom of movement and find a new path forward after unexpected injury. The name is also a nod to the Toyota Way Values of respect for people and continuous improvement. Our team developed a logo, comprehensive brand strategy, messaging, collateral and web content that allowed Toyota to fully activate the brand for this important human-centered inititative.
Brand Identity Brand Strategy Collateral Design + Development Messaging Development Web Content
