Launching an Industry Innovator
Partner
Rensa Filtration
Services
THE ASK
Fueled by concerns over poor air quality in industrial and commercial environments, the air filtration industry has seen a whirlwind of acquisitions and investment. Air Filtration Holdings was created by industry veterans with more than 80 years of collective experience to capitalize on this opportunity, and the company needed a brand that spoke to its expertise and eye toward the future.
WHAT WE DID
We renamed the business Rensa Filtration and created a forward-looking identity to reflect its focus on innovation. We then developed a presentation and a video-enhanced website to help the team connect with prospective companies and suppliers. Accompanying guidelines and templates equipped Rensa’s marketing team with a foundation to apply the brand as necessary across its growing family of companies.
