Launching an Industry Innovator
Partner
Rensa Filtration
Services
THE ASK
As concerns about air quality drove unprecedented growth and consolidation across the air filtration industry, a team of industry veterans seized the opportunity and launched Air Filtration Holdings. They asked Blue Daring to develop a brand that reflected both their deep expertise and vision for the future.
WHAT WE DID
We renamed the business Rensa Filtration and created a forward-looking identity to reflect its focus on innovation. We then developed a presentation and a video-enhanced website to help the team connect with prospective companies and suppliers. Accompanying guidelines and templates equipped the marketing division to apply the brand across its growing family of companies. Together, these efforts yielded a comprehensive brand platform that positions Rensa for continued growth.
