Creating a Home for Civic Leadership
Partner
University of Chicago
Services
Branding • Design • Outreach • Strategy
THE ASK
Where do civic leaders go to grow? Ideally, the University of Chicago. The world-class institution was looking to generate awareness for its Civic Leadership Academy, an innovative development program for emerging leaders in nonprofits and local government.
WHAT WE DID
We designed and executed an awareness campaign that leveraged alumni, transit advertising and social media to reach leaders making a difference. The campaign tripled traffic to the program’s website, and we later developed an impact piece to share program details with stakeholders, sponsors and other universities looking to do the same.
Advertising Collateral Design + Development Communications Strategy Data Visualization Media Buying Messaging Development
