Branding a One-of-a-Kind Maker
Partner
ston
Services
Branding • Design
THE ASK
Jewelry designer Latondra Newton wanted to bring her passion for creating to life—and to market. From a name inspired by the line’s raw materials (and Latondra’s nickname) to an identity that reflects the jewelry’s promise (“pieces as unique as the individual who wears them”), we designed a brand true to her products’ refined yet organic sensibility.
WHAT WE DID
We also designed a lookbook to help Latondra introduce herself and her collections to prospective boutiques and partners. Much like her creations, every piece of her go-to-market collateral was custom created and thoughtfully fashioned, from personalized details like wax seals to textures in the brand that pulled from the engraved surfaces of her jewelry.
Brand Identity Collateral Design + Development
