From a name inspired by the line’s raw materials (and Latondra’s nickname) to an identity that reflects the jewelry’s promise (“pieces as unique as the individual who wears them”), we designed a brand true to the products’ refined yet organic sensibility. We also designed a lookbook and go-to-market collateral, each piece as thoughtfully fashioned as the jewelry itself. Our work positioned Latondra to introduce herself and her creations to prospective boutiques, partners and the world.