Visualizing the Future of Downtown Chicago
Partner
Chicago Department of Planning and Development
Services
Design
THE ASK
Downtown Chicago is the epicenter of business, government and culture for the city and region. The Chicago Department of Planning and Development conducted a study to envision how downtown can better serve residents, workers and visitors. And the department needed an engaging way to present the findings.
WHAT WE DID
As a member of the SB Friedman project team, Blue Daring worked with the city to package and boldly visualize the study results. We created a brand aesthetic and designed the final Central Area Plan—a 140-page vision that will serve as the North Star for downtown Chicago over the next 20 years.
Collateral Design + Development Data Visualization Publication Design
