Branding a National Initiative to Connect Kids to the Future of Work
Partner
Toyota
Services
THE ASK
To prepare the youth for the careers of tomorrow, Toyota Motor North American created Driving Possibilities—a national initiative that works to ensure children have equal access to high-growth industries. The company needed help branding and launching this crucial program.
WHAT WE DID
We developed a brand strategy and unique identity that reflected the optimistic nature of the program—strategically aligning to the Toyota brand while not putting it front and center in order to invite partnership. We then developed a suite of materials—from messaging guides and an asset library, to an animated video that illustrated the holistic approach to the program’s design. We continue for the initiative by developing communications for launches across the country that help connect local elected officials, non-profit partners, parents and educators.
