Branding a Global Foundation
Partner
Toyota Mobility Foundation
Services
THE ASK
The Toyota Mobility Foundation is a nonprofit focused on improving human movement around the world. Shortly after its founding, the organization asked Blue Daring to develop a brand that would help elevate and advance its mission globally.
THE BIG PICTURE
Blue Daring partnered with the Foundation to develop a brand that connects with its global audiences.
WHAT WE DID
We worked closely with teams in the United States and Japan to develop a strategic framework that captures the brand’s personality in the context of its global audiences, aligning to both Toyota corporate and its broader ecosystem. We then embarked on design and collaborated with counsel to secure its trademark globally. Finally, we developed and launched web-based brand guidelines and an asset repository to ensure the brand is consistently represented throughout the world.
