Branding and Packaging a Medical Mask Business
Partner
RDI Group
Services
Design • Strategy
THE ASK
The COVID-19 pandemic meant masks went from something only found in the operating room to something we couldn’t leave home without. As demand for American-made PPE grew, the RDI Group saw an opportunity to leverage its industrial machinery expertise to meet the market’s demand. Enter RDI Medical disposable face masks.
WHAT WE DID
We helped bring the product to life by designing packaging that, while distinctive, still aligned with the RDI brand. We also conducted research to identify how to promote the product and which markets to target for optimal results. The final result? A new product line and an authentic response to a real need.
Collateral Design + Development Packaging Design Photography Concepting + Direction
