Transforming the Region’s Traveler Information
Partner
Regional Transit Authority
Services
THE ASK
The Regional Transit Authority—which oversees CTA, Metra and Pace—wanted to improve how transit information is delivered to millions of riders. It engaged Blue Daring to help assess traveler communications and identify ways to make information clearer, more accurate and more accessible across the entire rider journey.
WHAT WE DID
In partnership with engineering firm HNTB, we designed a user testing experience to understand how real riders access transit information. A recruitment matrix ensured diverse rider representation, while interactive tools like a “Rider Passport” enhanced participation. The effort culminated in a final report that provided RTA with actionable strategies to improve communications and earned the Best Practice Award from the Illinois Chapter of the American Planning Association.
